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AUTHOR 張魁峰.
TITLE 消費者行為學 = Consumer behavior / 張魁峯,林靈宏著.
EDITION 第三版.
IMPRINT 台北 : 五南圖書出版公司, 2009.
DESCRIPTION 397 p. : ill. ; 26 cm.
NOTE Includes bibliographical references and indexes.
SUBJECT Consumer behavior.
SUBJECT Motivation research (Marketing).
DISCIPLINE Business, Accounting & Financial Studies.
OTHER AUTHOR 林靈宏.
OTHER TITLE Consumer behaviour.
ISBN 9789571155425.

Location Call Number Status
CHI 496.34 1122 Available
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